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BIG ON SUSTAINABILITY.

Our diamonds don’t cost the earth. With a low carbon footprint, an environmentally-friendly process, and a transparent supply chain, lab-grown diamonds are for the type of people who want the world to be a better place – and won’t stop until it is.

WE CARE ABOUT THE FUTURE.

We’re here to drive change; spearhead revolutions; act in the best interests of the next generation, doing everything we can to live, do business, and make impressions ethically. It’s something our younger generation is calling for – and so they should.

GUILT-FREE LOOKS, EVERY TIME.

We believe that looking great and doing good can go hand-in-hand. It’s why we set out to bring an alternative to natural diamonds to the market, showing everyone, everywhere, that lab stones can turn heads, ignite conversations, and exude understated elegance, while coming in at a third of the cost.

LAB DIAMONDS. What A Concept.

The truth is, lab diamonds are diamonds – by nature, at least. They’re chemically identical, just a whole lot more socially responsible, created in a laboratory that mimics the natural process. Think extreme pressure, intense heat, and cutting-edge technology, coming together to add a moral compass to your jewellery drawer.
LAB-GROWN DIAMONDS

Where style and sustainability collides.


DIAMONDS ARE FOREVER

That’s why we’re all about getting it right; for your conscience, your pocket, and planet Earth.


CONFLICT-FREE.

Doing the right thing has never looked so good. We’re putting your peace of mind first, assured by the knowledge that your diamonds are as pure as they look.


COST-EFFECTIVE.

Get the look, without the price tag. Cutting costs by up to 60%, lab-grown diamonds offer a more accessible route towards the pieces you adore, making diamonds an everyday kind of deal.


QUALITY.

The rumours are true. Lab-grown diamonds are just as hard, sparkly, and durable as natural diamonds. In fact, we challenge you to tell the difference between the two.


KIND TO EARTH.

Our customers love sourcing their pieces from some truly exotic places. So do we. That’s why we locate lab diamonds from across the globe, bringing you a piece of foreign charm.


ARE THEY IDENTICAL?

It’s true – lab-grown diamonds are identical to natural ones; just more wallet-friendly, ethical, and environmentally conscious. Same chemical properties, different path to get there.


ARE THEY CERTIFIED?

We’re so confident in our diamonds, they’re graded by the same institutions that certify natural diamonds. From clarity, cut, and colour to carat, lab-grown diamonds will never be second-best.

Simply put, lab-grown diamonds are diamonds in every sense of the word – besides the fact they’re made in a lab, not sourced from a mine. While many think of them as a slightly more budget-friendly alternative, they’re so much more than that; they’re a symbol of our move towards sustainability, accessibility, and ethically sourced pieces.

We love technology – and for good reason. Lab diamonds are the product of some of our generation’s greatest creations, going through a blend of extreme pressure and heat, replicating the processes found deep in the Earth’s layers. It’s a 6-to-10-week process, and one that’s fuelled by our flair for changing our tomorrow, today.

Both optically and chemically identical, there is no comparison when it comes to look, feel, or characteristics. Instead, we’ll need to delve deeper into their back story, price point, and value for money to spot the differences. Lab-grown diamonds are the new eco-friendly, cost-effective, ethical kid on the block, adored for both how they look, and what they stand for.

Absolutely! Like natural diamonds, many of the globe’s leading grading firms now certify lab-grown diamonds, from GIA, IGI, and AGS to EGL. It’s not just there to show you that your diamond is genuine – it’ll offer a snapshot of its quality, accounting for the four C’s: Cut, clarity, colour, and carat.